Thursday, October 22

SlideShare lead generation #fail

I woke this morning to find an email from SlideShare in my inbox titled, "How To Capture Customer Leads with your Presentations."



Ever since their lame-as-hell, obnoxious and in some ways offensive (in their lack of respect for their users) April Fools #fail I have assumed all SlideShare email to be fake or spammy, which was my first thought here. However generating leads is one of my great weaknesses as a technically-centered consultant, so as someone who posts his 2x-3x/yearly technical presentations to SlideShare, I put aside my reservations and dug in further.

While the lead-generation offering isn't exactly super-robust, it does seem like a decent first-take effort to generate revenue in a fashion that represents wins all around. Cost-per-lead is one of my favorite advertising cost models. There's not a lot of room for BS, overcharging or general clickfraud there.

End users don't appear overly impeded in their use of your material. You can set a per-day budget cap (leads start a $1/ea. with a la carte offerings around navigation flow alteration and data collection intended to improve the quality of the lead) which is one of the things I love about advertising through Google.

Unfortunately when you wrap up the process and save the campaign and are prompted to add funds to your account, it appears that the only offering for payment is ... PayPal.

Wait, what? How massively un-businesslike is THAT? SlideShare #massivelyembarassingfail #2.

I've had a PayPal account for years of course ... 2000 or 2001 maybe. I don't have a PayPal account linked to my business or business cards/accounts however, and if I'm putting any kind of money into advertising, you better bet that's coming out of business accounts and getting written off.

What business in their right mind offers a PayPal payment option but no standalone credit card option in what is by all rights a B2B offering?

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